Archive

Today’s blog, or rant, is about ‘The Myths of Internet Marketing’. In fact, it is equally about business in general as it is about marketing your products or service. We had a new graduate start yesterday to do AdWords Management and she’s brilliant… at least we hope she is. She has the right degree in […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]

The chickens have come home to roost After years of Google sticking it to you and I as advertisers, the chickens have come home to roost. Google, the private sector taxman of internet retailers who have exploited us all, has found out what is like to be on the wrong end of an invoice. If […]

Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and using the same strategies for years and thinks […]

Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your website is what we live for here at Click Convert. To do this, we utilise PPC […]

The latest in Search Advertising With AdWords Alpha being rolled out more and more each week, we are beginning to discover all of its new features. As much as we are struggling adjusting to AdWords Alpha, we must admit… it has some great new features! A few weeks ago, we talked about 3 things you […]

Weekend thoughts After watching one of my favourite guilty pleasure films on the weekend (Fools Rush In), the title got me thinking. When it comes to restructures, rebuilds and creating new campaigns during Google AdWords Account Management, we are all for it. However, we see time and time again that when agencies take over a new […]

What is Google AdWords Alpha? When logging into Google AdWords recently, you may have been chosen as one of the lucky few to try out the brand new Google AdWords Alpha (see Google’s write up here). This is the new AdWords interface Google have been working on and gradually been rolling out to advertisers. Packed full […]

Thoughts from across the waters Aside from my passion for Marketing (SEO, PPC & Social Media), I love driving. Every year, my friends and I go on a driving trip abroad. This year, our need for speed took us to sample some of the finest roads in France, ending up in the picturesque city of Cannes. No […]

Upon coming in the office this morning, I opened up AdWords just like any other day. A message appeared, informing me that there had been some changes to the Enhanced CPC bidding strategy. Instantly, the whole office gathered round to see what Google have been up to this time… Firstly, what is Enhanced CPC? In […]