Archive

Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and using the same strategies for years and thinks […]

If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main reasons we win clients is that we are specialists in E-commerce Marketing and were honest to […]

Black Friday has become the shopping event of the year. Last year for many retailers it overtook Christmas and 2016 looks like the year that Black Friday sale revenues over take Christmas. To put it into perspective the UK economy growth was at 1% but year on year, Black Friday has seen compound growth of […]

The whistle has been blown and its half time in the Google Game On Competition. Google has sent over another goodie pack of promotional codes to help advertisers get online. The first of our batches arrived today. Let’s face there are some great opportunities out there too. Shoppers will soon be getting ready for Back […]

Adwords have made another major change, this time to the way conversions are recorded. In the past Adwords has laid claim to any conversion that involved an Adwords click.   Analytics would report conversions differently – the channel that delivered the last click was awarded the sale. Understanding how conversions are generated enables you to […]

Keeping an eye on the news this week has given me more thoughts on how we all deal with our online paid search advertising. So this past week has seen a dramatic crash for the euro due to the Swiss National Bank’s decision to end its three-year policy of capping the franc at 1.20 a […]