Archive

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives and landing page, if your ad copy isn’t up to scratch, you could be limiting your success. When you’re just getting started with Google Ads, it’s easy to start overthinking your copywriting, but it needn’t […]

Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having reviewed thousands of accounts, we know that you cannot jump in with bid management or AI without first getting the basics right. Without fixing the basics, accounts never perform. In these series of blogs, we’re […]

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes of traffic and a high click-through-rate will cost, regardless of whether you achieve conversions. If you can generate quality traffic, you can achieve more conversions while wasting less money on clicks that don’t convert. So, […]

Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but most people, and agencies for that […]

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert. We have been so focused on achieving results and on-boarding new customers that I forgot my own personal goal to help people understand digital marketing. Okay, my focus has paid off. Last time I wrote […]

On Monday, I began my first week at Click Convert. My role within the team is to create and update content. The team here really are experts in what they do, and they’re keen to share their knowledge. Together, we’ll be developing a host of helpful information surrounding Google Ads, Microsoft Advertising, Facebook and Amazon. […]

This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their advertising potential— quite literally! Responsive adverts have presented the ability to include additional information […]

So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another team meeting”, however […]

If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad Copy plays a vital role in the success of your PPC campaign. If you have already been doing some work you will have realised that even with the best keywords and a very compelling landing […]

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]