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Yesterday Google announced that some big changes are to take place within Google AdWords. These Google AdWords changes are probably the biggest update since AdWords was first formed and will change the way we all advertise! There are 5 main Google AdWords changes that we have highlighted – read on to find out what they are! […]

So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on that. That on its own is a great achievement! Now the golden question is, do you know where your traffic is coming from? Which ad is generating more money? Well I would say if you […]

If you follow my blogs religiously, which is what I think you do (if you don’t then why aren’t you? You don’t like free relevant and important information?) Google has decided to extend the change that they first implemented back in 2015 where anyone selling products that were from one of the fifty brands that […]

Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to be placed into Google Shopping. Google Merchant Centre is a tool designed for those selling products online. This tool allows you to upload the list of products that you wish to sell in Google Shopping. […]

It’s been just over one month since Google removed right hand side ads. A lot has happened since and we are looking at what those changes are and how they might have impacted you. But first let’s recapitulate on what Google has changed: Google will from now on show only four text ads instead of […]

Revolution for Google Adwords Desktop shopping ads. As it can be seen on the images below the Product Listing Ads appear on top of the page, that isn’t particularly new, but what is new is the fact that you can now scroll to the sides for more to view more products. This Google Shopping Ads Carousel […]

I’ve just spent weeks driving around France, Italy and Switzerland with friend’s enroute to and from the Monaco GP. I often find that I notice some trait or other that relates to business as I wander around. This trip was a particularly diverse one covering everything from WW2 German heavy gun emplacements, vineyards of Provence, […]

It’s Ok, I’ve had an AdWords review and there’s nothing that can be done, we’re running Product Listing Ads”. What? This standard response has been occurring at an increasing rate over the last few months, when we introduce our AdWords services to companies. It turns out that most AdWords Expert Agencies won’t touch you with […]

So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise the content of your ads based on what prospects […]

Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This has proven to be […]