How do you optimise your Product Listing Ads?
Since January there has been a large increase in the number of people who have begun to use Google’s Product Listing Ads. We predicted back in 2012 PLA’s would play a major role in online sales in the first 6 months of 2013 and that costs and sales would fall. This has proven to be true as competition on PLA’s has increased. More and more web retailers who depended on Google Shopping have now been forced to increase advertising spend as sales fall away from Google Shopping. Many people were turning over £1m plus on Google Shopping a year ago but not anymore.
Product Listing Ads are now a vital sales channel on Google, but how many of you truly understand this channel that may generate the majority of your sales.
99% of the campaigns we see here at Click Convert have been set up in a very basic way and have not been optimised.
The big question that most people ask is how do I optimise my PLA’s – they are just a feed that Google deals with? Do you change your images for each product? Do you test the positions? Do you improve your CTR? Or do you do all 3?
Well we here at Click Convert have been Working tirelessly to find the strategies that can improve these Product Listing Ads. We have hundreds of clients that we work with closely and obtain a unique window into what works and what doesn’t across a huge variety of web based businesses.
It is likely that your current PLA’s has one or at most several ad groups and you are trying to target by brand or products but you have still not seen an improvement worth speaking of. Contrast this with a typical client of ours for example; one of the clients we have been working with very closely on Google Product Listing Ads has seen a vast improvement in the results they are getting for PLA’s. There has been an increased their performance from £4.60 sales for every £1 spent to £12.00 for every £1 spent. That’s a 260% improvement in performance. This is unheard of with product listing ads and is a result of our latest PLA strategy.
If you are looking at this and thinking that sounds great but can you really improve everyone’s campaign? Well, this advantaged strategy is not for everyone – it’s really for high volume conversion advertisers. Our answer to that is we believe we can all we need is a chance to prove it.
For Just £1500 you can book 3 sessions with John Langley dedicated solely to YOUR Product Listing ads and here’s the kicker if you don’t see any kind of improvement on your PLA campaign then we will GIVE YOU YOUR MONEY BACK!
Now unfortunately John is a busy man and all of his PLA sessions for June are gone but we are now taking bookings for July so don’t miss out and call us now to turn your Product Listing Ads around and take advantage of this Money Back Guarantee! Also we are offering an Extra 10% discount for existing clients!
The only way to know the difference is to try the sessions for yourself, nobody can explain to you what really happens on the inside.