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Archive


Category Archive for "Bidding and Budget"

Home BlogBidding and Budget
1Bidding Strategies on Shopping

Bidding Strategies on Shopping

Aug 5, 2019

If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It’s the number one marketing channel to reach customers who are at the point of purchase. Shopping allows you to quickly […]

2Are you using the right bidding strategies?

Are you using the right bidding strategies?

Jul 26, 2019

So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on your goals, your budget and the historical data on […]

3Free Adwords Device Bid Adjustment Calculator

Free Adwords Device Bid Adjustment Calculator

Jul 19, 2017

Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments based on Conversion Rate for years. We have now encapsulated the Google formula into […]

4AdWords Tablet Bid Adjustments

AdWords Tablet Bid Adjustments

Jul 25, 2016

Breaking News!! Today we have found the first signs of the long awaited tablet bid adjustments in Google AdWords. We PPC Specialists have been waiting years for another opportunity to have better control over tablet bidding without employing long winded workarounds. They seem to be rolling these out very slowly as we have only seen […]

5Economics of Paid Search

Economics of Paid Search

Apr 21, 2016

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]

6The Silent Rise of Bing

The Silent Rise of Bing

Aug 4, 2015

  In today’s world the terms ‘Search’ and ‘Google’ have become synonymous. Comparatively, Google’s main search engine competitor Bing is seldom taken seriously. Behind the scenes Bing is slowly but surely establishing itself in the search market. Today Bing is the second largest search engine in the United States whose search query volume has just […]

7SEO or CRO you decide!

SEO or CRO you decide!

Oct 14, 2014

Click Convert has always been proud of the fact that we are industry leaders in the world of Google AdWords Management, Mentoring and Training. However these past few weeks we have been doing some training ourselves. As with all businesses we can’t afford to let the grass grow beneath our feet so we have been […]

8Google AdWords Editor 10.5 has arrived.

Google AdWords Editor 10.5 has arrived.

Jul 8, 2014

Hurrah, Google just has released version a new version of the Google AdWords editor, its version 10.5. Perhaps you’re wondering why we seem so excited about the Google AdWords Editor.  There has been a massive whole in the Google AdWords world concerning the shopping campaigns. Simply put the new shopping campaigns could not be edited. Considering […]

9Top 5 tips for Remarketing

Top 5 tips for Remarketing

Mar 19, 2014

I know it’s been a couple of weeks since our last instalment but I can honestly say that by the looks of it my New Year’s businesses Resolutions are paying off. I’m two and half months in and already we’re only a few weeks away from opening Click Convert USA. By mid April we’ll be […]

10Top 5 tips for reviewing your AdWords performance.

Top 5 tips for reviewing your AdWords performance.

Jan 15, 2014

This week I’m going to set you all a challenge! If you think your AdWords account advertises only in the UK, I’ll bet you it doesn’t.  Book a review and if you advertise in the UK only and your ads doesn’t show worldwide then we’ll give you a free hour long mentoring session worth £150. […]

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