Archive

This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their advertising potential— quite literally! Responsive adverts have presented the ability to include additional information […]

If you were to believe most digital agencies, then they would say they never lose clients and everybody loves their agency. Yet clients leave and move around more than most agencies would like to admit. So, why do clients leave? From my own experience, one of the main reasons we win clients is that we are specialists in E-commerce Marketing and were honest to […]

USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or Unique Selling Point; it is the service or feature that makes your business stand out. At Click Convert we always ask our clients – why on earth should we buy from you? The answer to […]

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]

Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don’t possess the proper tools will never make it out there. One of the first and most important aspects of advertising is getting your Facebook Imagery Size right. In this guide […]

When was the last time you looked at your social media advertising efforts and thought that they aren’t generating any revenue – in effect you’re spending money on something that isn’t getting you anything back? What if I told you that you may be wrong? Nowadays we’re hit with so many types of advertising that […]

  In today’s world the terms ‘Search’ and ‘Google’ have become synonymous. Comparatively, Google’s main search engine competitor Bing is seldom taken seriously. Behind the scenes Bing is slowly but surely establishing itself in the search market. Today Bing is the second largest search engine in the United States whose search query volume has just […]

It’s been a while and Click Convert has been going through a few changes. We have finally moved and began to settle in to our new bigger offices, as our offices expand so does our business and in line with this so too does our experience and expertise. Change as we all know waits for […]

Keeping an eye on the news this week has given me more thoughts on how we all deal with our online paid search advertising. So this past week has seen a dramatic crash for the euro due to the Swiss National Bank’s decision to end its three-year policy of capping the franc at 1.20 a […]

So on Monday the 15th December Click Convert’s senior Account Managers, Business Development Manager and I were invited to spend the day at Google’s HQ in Dublin, Ireland for a new business strategy meeting. Seeing a great opportunity to build our relationship further with Google we jumped at the chance (it had nothing at all […]