Archive

So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard of the term automation, but are you aware of all the automated bidding strategies available to you? Choosing the right bidding strategy for you depends on your goals, your budget and the historical data on […]

If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider… When Apple rolled out IOS 12 last summer, they also released a browser update. The changes had some pretty significant effects on us digital marketers because it made it more difficult for us to track […]

Top 6 Google Ads Review Tips – The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’ – it’s a common complaint we hear before clients join us, but Google Ads does work. Google Ads is the number one way to build your business online but most people, and agencies for that […]

Machine learning is the hot word on everyone’s lips. Artificial intelligence is something that’s been spoken about in science fiction folklore for years – and we’re finally coming to a point where we can benefit from it. Medically, the benefits are about to be reaped. In an article published by the Guardian earlier this week, […]

Every business owner wants to be sitting at the top of their industry’s food chain; they want to stand out against competition and entice customers into buying from them. But why should customers choose you? This blog is going to break down how you should be positioning your business in front of potential customers to […]

We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am […]

This week Google has released a new feature to the AdWords Beta platform, called ‘Responsive Adverts’. This is the first major change to advert style since Expanded adverts were introduced in 2016. The new update allows AdWords users to expand their advertising potential— quite literally! Responsive adverts have presented the ability to include additional information […]

Look around your office. Look under your desk, check the filing cabinets, check the office kitchen… yes you guessed it, there are no customers hiding in your office! They are outside in the real world and unless you invite them in or go out and pitch your business to them, they won’t know you’re there. […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]

Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and using the same strategies for years and thinks […]