Archive

So, another week has gone by and we’ve just had our weekly team meeting. I know every business has them, (if you don’t then why not?) but, do you ardently stick to them? Now, I guarantee that at some point each and everyone one of your staff think “Oh no, not another team meeting”, however […]

If you’ve tried to make a new advert in your AdWords account today – you may have had a surprise! Google’s new expanded text ads that were announced in May have now been set live in the majority of advertisers accounts. The expanded text ads allow you to add two headlines, each with up to 30 […]

Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]

Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to be placed into Google Shopping. Google Merchant Centre is a tool designed for those selling products online. This tool allows you to upload the list of products that you wish to sell in Google Shopping. […]

If you’re checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don’t panic! Click Convert are here to help! In 2015 Google began requiring Global Trade Item numbers (GTIN’s) for products from a list of 50 brands listed in merchant centre feeds. These GTIN’s were introduced to […]

Keeping an eye on the news this week has given me more thoughts on how we all deal with our online paid search advertising. So this past week has seen a dramatic crash for the euro due to the Swiss National Bank’s decision to end its three-year policy of capping the franc at 1.20 a […]

So it seems just as quickly as they come the festivities soon go, it doesn’t feel like we have been off work for almost 2 weeks however now were a week into the New Year and its nose to the grindstone time again. We’ve launched a new site in the UK and the US will […]

So on Monday the 15th December Click Convert’s senior Account Managers, Business Development Manager and I were invited to spend the day at Google’s HQ in Dublin, Ireland for a new business strategy meeting. Seeing a great opportunity to build our relationship further with Google we jumped at the chance (it had nothing at all […]

  Ok so I was flicking through the Sky News website early last week and came across an interesting piece entitled “Google Spending Spree Hits Quarterly Profits” on Friday 17 October 2014 (ill put a link at the bottom of the post to the full news article.) this had me intrigued so I read some more. […]

Click Convert has always been proud of the fact that we are industry leaders in the world of Google AdWords Management, Mentoring and Training. However these past few weeks we have been doing some training ourselves. As with all businesses we can’t afford to let the grass grow beneath our feet so we have been […]