Archive

If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a great way of advertising products on Google, whether you have 10 or 1000 products. It’s the number one marketing channel to reach customers who are at the point of purchase. Shopping allows you to quickly […]

Sorry it’s been a couple of weeks since I last touched base. If you’ve been following my other posts, you’ll remember that I’ve been working tirelessly with the team to re-position Click Convert as an agency that provides the best possible digital advertising service for our clients. As part of this revamp, we have been […]

We are now fully in the midst of the 2018 world cup. It is now approaching the end of the group stages and England actually look like they’ve got a fighting chance of holding on, we may even be in it for the win! (I know I know). Well the sun is shining, I am […]

Look around your office. Look under your desk, check the filing cabinets, check the office kitchen… yes you guessed it, there are no customers hiding in your office! They are outside in the real world and unless you invite them in or go out and pitch your business to them, they won’t know you’re there. […]

So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on that. That on its own is a great achievement! Now the golden question is, do you know where your traffic is coming from? Which ad is generating more money? Well I would say if you […]

If you follow my blogs religiously, which is what I think you do (if you don’t then why aren’t you? You don’t like free relevant and important information?) Google has decided to extend the change that they first implemented back in 2015 where anyone selling products that were from one of the fifty brands that […]

It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it integrates with AdWords. What do I see? That they are spending […]

Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to be placed into Google Shopping. Google Merchant Centre is a tool designed for those selling products online. This tool allows you to upload the list of products that you wish to sell in Google Shopping. […]

Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become a big issue for many. The economy is very […]

If you’re checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don’t panic! Click Convert are here to help! In 2015 Google began requiring Global Trade Item numbers (GTIN’s) for products from a list of 50 brands listed in merchant centre feeds. These GTIN’s were introduced to […]