Archive

Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about myself generally. I […]

As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you.  The simple 3 step process I created for stopping the bleed, regenerating and expanding an account revolutionised the industry. For a brief period in AdWords […]

I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to hear you out and quiz you whilst they […]

So your all now on enhanced campaigns, Google’s latest big change! Some of you were ready others not so. Well while you were all getting prepared for enhanced campaigns, Google rolled out a new service – dynamic remarketing. In lay terms it’s the ability to customise the content of your ads based on what prospects […]

Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced campaigns. Well as always with Google the time is fast […]

Fear or Stupidity? There are many things that annoy me throughout life but what really makes my blood boil from a business point of view are STUPID PEOPLE!!! Controversial I know but really how many of you have had dealings with another business owner, MD or even worse an “in house marketing manager” and thought […]

Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask?  Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the last year, previously CPC prices rose for 2 years. Smart […]

I sat down to watch Fifth Gear this week to find Vicky Butler Henderson trying to beat the record for the distance travelled in an hour by car. The record is 142 miles; Vicky and the team chose a Nissan GTR and a banked track – the only problem was that at 155 mph the […]