Archive

Lately the more I speak with new prospects the more frustrated I become. 90% of the people I do an analysis with on their account are still using ancient strategies that are driving their online business head long into an almighty crash. It’s as if the very people employed to create sales are in fact […]

  Some of you may know I was invited out to San Francisco to visit Google’s Headquarters in Mountain View or Silicon Valley as some of you will know it. For an AdWords enthusiast like me, Google Plex is an amazing place, a holy grail for an AdWords expert. So what did I find? Principally […]

Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a definite highlight of a weekend well spent at […]

I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know about AdWords. Now this got me thinking, why do […]

I’ve found there are three types of advertiser on AdWords and Bing – those in the know, those who suspect they might not be fully in the picture and the blissfully ignorant. The smart and savvy are always alert for new developments and opportunities, often willing to hear you out and quiz you whilst they […]

Over the past 3-4 months many of you who have been looking after your AdWords management on a regular basis will have noticed an alert from Google offering you the opportunity to change your AdWords campaigns from the standard Legacy campaigns to their new Enhanced campaigns. Well as always with Google the time is fast […]

With our first glimpse of summer, it seems Internet marketing staff are moving around.  But it may equally be that summer has nothing to do with it and many have been caught short with poor performance – this would not surprise me. But if you find yourself in need of an AdWords specialist, how do […]

Fear or Stupidity? There are many things that annoy me throughout life but what really makes my blood boil from a business point of view are STUPID PEOPLE!!! Controversial I know but really how many of you have had dealings with another business owner, MD or even worse an “in house marketing manager” and thought […]

For some time now I’ve been mulling over the idea of creating an info-graphic to illustrate some of the data we see daily. For example we know that 43% of advertisers who take an account review with us but don’t take our services for what ever reason will cease trading within a year. The flip […]

Get ready to pay more on Google AdWords! After Friday’s Google announcement regarding AdWords Enhanced Campaigns, what are enhanced campaigns you may ask?  Well, we need to be given the full picture – Google’s cost per click (CPC) has now fallen every quarter for the last year, previously CPC prices rose for 2 years. Smart […]