Archive

So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on that. That on its own is a great achievement! Now the golden question is, do you know where your traffic is coming from? Which ad is generating more money? Well I would say if you […]

If you follow my blogs religiously, which is what I think you do (if you don’t then why aren’t you? You don’t like free relevant and important information?) Google has decided to extend the change that they first implemented back in 2015 where anyone selling products that were from one of the fifty brands that […]

It’s been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients? They try to deliver but they fail. Yesterday a call tracking service was pitching for our business – they proudly showed me how it integrates with AdWords. What do I see? That they are spending […]

Why most online marketing doesn’t work and what you can do about it Not everyone wants to become an internet millionaire, most advertisers these days just want to earn a good living and get their fair share of sales. However, that fair share has recently become a big issue for many. The economy is very […]

It’s been just over one month since Google removed right hand side ads. A lot has happened since and we are looking at what those changes are and how they might have impacted you. But first let’s recapitulate on what Google has changed: Google will from now on show only four text ads instead of […]

Revolution for Google Adwords Desktop shopping ads. As it can be seen on the images below the Product Listing Ads appear on top of the page, that isn’t particularly new, but what is new is the fact that you can now scroll to the sides for more to view more products. This Google Shopping Ads Carousel […]

Google has changed the way adverts appear and with these changes they’re definitely not taking hostages. Are you a victim of Google’s 80/20 rule? The guys at Google have decided to mix things up a little this week and we have seen a major change in the way that the ads are shown on a Google search. On February 19th […]

Keeping an eye on the news this week has given me more thoughts on how we all deal with our online paid search advertising. So this past week has seen a dramatic crash for the euro due to the Swiss National Bank’s decision to end its three-year policy of capping the franc at 1.20 a […]

So on Monday the 15th December Click Convert’s senior Account Managers, Business Development Manager and I were invited to spend the day at Google’s HQ in Dublin, Ireland for a new business strategy meeting. Seeing a great opportunity to build our relationship further with Google we jumped at the chance (it had nothing at all […]

Click Convert has always been proud of the fact that we are industry leaders in the world of Google AdWords Management, Mentoring and Training. However these past few weeks we have been doing some training ourselves. As with all businesses we can’t afford to let the grass grow beneath our feet so we have been […]