Archive

“If it isn’t broke then don’t try to fix it” is definitely NOT a mantra that Google works by. So were now a third of the way through the year (time flies when your having fun) and Google has appeared to have taken it easy with their AdWords customers. There have been many small changes […]

I know it’s been a couple of weeks since our last instalment but I can honestly say that by the looks of it my New Year’s businesses Resolutions are paying off. I’m two and half months in and already we’re only a few weeks away from opening Click Convert USA. By mid April we’ll be […]

It’s Ok, I’ve had an AdWords review and there’s nothing that can be done, we’re running Product Listing Ads”. What? This standard response has been occurring at an increasing rate over the last few months, when we introduce our AdWords services to companies. It turns out that most AdWords Expert Agencies won’t touch you with […]

This week I’m going to set you all a challenge! If you think your AdWords account advertises only in the UK, I’ll bet you it doesn’t.  Book a review and if you advertise in the UK only and your ads doesn’t show worldwide then we’ll give you a free hour long mentoring session worth £150. […]

2013 has come to a close and everyone is back at work and I was sat thinking about what to write for my first insightful blog of the year.  Do I go down the route of making Nostradamusesque (is that a word?) predictions and tell you all again about how Google will make numerous changes, […]

Well 2013 is nearly done and Wow what a year it has been for me both personally and business wise. If I’m honest 2012 was a tough year for me but what a difference 12 months can make. What has been the difference this year? Simply more success and feeling better about myself generally. I […]

As I said in my last blog back in 2009 miracles could be performed for clients by dramatically improving an account’s CTR. Get CTR right and instant stardom awaited you.  The simple 3 step process I created for stopping the bleed, regenerating and expanding an account revolutionised the industry. For a brief period in AdWords […]

  Some of you may know I was invited out to San Francisco to visit Google’s Headquarters in Mountain View or Silicon Valley as some of you will know it. For an AdWords enthusiast like me, Google Plex is an amazing place, a holy grail for an AdWords expert. So what did I find? Principally […]

Recently I had the privilege of spending an evening with Basil Fawlty, Cybil and Manuel at the Edinburgh Festival. The event was the Fawlty Towers dining experience, where Basil and co. takes over a restaurant and wait on (or not) guests for the evening. It was a definite highlight of a weekend well spent at […]

I’ve noticed a pattern appearing of late when speaking to new potential clients and it’s one that slightly concerns me. A large percentage of these people tell me they are okay because they have a Google Account Manager who tells them everything they need to know about AdWords. Now this got me thinking, why do […]