Archive

I bet you’re wondering what on earth I’m talking about when I ask you ‘Is Chicken Little ruining your Business?’ But hear me out! So as you all know by now I like to read…. a lot. Pretty much all the books I read are business or technology related because I like to try and […]

Are you overspending on AdWords? Good afternoon, It’s been a  while but id thought id drop you a line or two to bring you up to speed on a couple of things that has been changing at Google recently in respect to their Adwords T’s and Cs. So what’s happening John? Well our friends at […]

Look around your office. Look under your desk, check the filing cabinets, check the office kitchen… yes you guessed it, there are no customers hiding in your office! They are outside in the real world and unless you invite them in or go out and pitch your business to them, they won’t know you’re there. […]

Today’s blog, or rant, is about ‘The Myths of Internet Marketing’. In fact, it is equally about business in general as it is about marketing your products or service. We had a new graduate start yesterday to do AdWords Management and she’s brilliant… at least we hope she is. She has the right degree in […]

Maximising ROI across multiple devices can be challenging at the best of times. However, effectively balancing bid adjustments can be the solution to delivering world class ROI. Here at Click Convert we have used the Google recommended formula for bid adjustments based on Conversion Rate for years. We have now encapsulated the Google formula into […]

Remember in the final film of the Matrix trilogy, how Neo and Trinity’s ship burst out of the dark smoky clouds into a world of blue skies and sunlight. They see the beauty, the clarity and the calm of the world before gravity pulls them back down into the reality of chaos… that’s you. You […]

The chickens have come home to roost After years of Google sticking it to you and I as advertisers, the chickens have come home to roost. Google, the private sector taxman of internet retailers who have exploited us all, has found out what is like to be on the wrong end of an invoice. If […]

Know it all If at any point, you think you know it all… you’re wrong. Say hello to our example: Bob, the Marketing Manager. Bob has been a Marketing Manager for 4 years and knows the ropes well. However, he has been running the same Marketing Campaigns and using the same strategies for years and thinks […]

Drum roll please… You have a high CTR (click-through rate) and the traffic coming to your website is great quality. So, why aren’t you getting any conversions? Drum roll please… it’s your website! Driving high quality/relevant traffic to your website is what we live for here at Click Convert. To do this, we utilise PPC […]

The latest in Search Advertising With AdWords Alpha being rolled out more and more each week, we are beginning to discover all of its new features. As much as we are struggling adjusting to AdWords Alpha, we must admit… it has some great new features! A few weeks ago, we talked about 3 things you […]