Archive

For a change I’m going to give you food for thought right off the bat with this blog post. Have you ever wondered whether your competitors are actually out there to make money? I know it sounds daft, but these are the economics of paid search and they will all make sense further down the […]

Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So those who are badly equipped and don’t possess the proper tools will never make it out there. One of the first and most important aspects of advertising is getting your Facebook Imagery Size right. In this guide […]

It’s been just over one month since Google removed right hand side ads. A lot has happened since and we are looking at what those changes are and how they might have impacted you. But first let’s recapitulate on what Google has changed: Google will from now on show only four text ads instead of […]

I have been using Carousel Ads pretty much ever since they were released. When they first came out there was a lot of speculation on how well this would actually perform and how long it would work for. A lot of people were cynical about it but I believed in it from the beginning, I […]

When was the last time you looked at your social media advertising efforts and thought that they aren’t generating any revenue – in effect you’re spending money on something that isn’t getting you anything back? What if I told you that you may be wrong? Nowadays we’re hit with so many types of advertising that […]

I’m pretty sure everyone out there has had at least one encounter with Facebook re-marketing. You might not have noticed this at the time, but think back to that camera you saw on Facebook, isn’t it the same camera you so happen to have seen on Amazon website? Facebook re-marketing is more common than you […]

What is a Custom Audience Custom Audiences allow you to categorize people into various groups. The grouping is determined by your requirements and these can be as simple as visitors to your website or a group segmented by their interests, behaviours, income, gender and age grouping. In fact the segmentation options are nearly endless.   […]

Imagine being able to place ads for the product a user just viewed on your website on your visitors Facebook newsfeed. It’s an incredibly powerful marketing tools that is generating unbelievable returns for the smartest advertisers. Having a list of Facebook users who visit your site is just the start of what’s possible. Adwords search […]

Revolution for Google Adwords Desktop shopping ads. As it can be seen on the images below the Product Listing Ads appear on top of the page, that isn’t particularly new, but what is new is the fact that you can now scroll to the sides for more to view more products. This Google Shopping Ads Carousel […]

With an ever increasing amount of time spent on the internet, it’s estimated that any one person picks up their phone and checks Facebook an astonishing 14 times a day and stays on average just over 2 minutes each time. Do you know what that means? There’s an opportunity to promote and sell your products to […]