Archive

Black Friday has become the shopping event of the year. Last year for many retailers it overtook Christmas and 2016 looks like the year that Black Friday sale revenues over take Christmas. To put it into perspective the UK economy growth was at 1% but year on year, Black Friday has seen compound growth of […]

The attribution modeling within your Adwords Interface has now been given a makeover to include Cross Device Activity to give marketers more insight into the relationship between mobile, tablet and desktop conversions. With this new feature we have have three sub categories of reporting to work with. Devices > this shows where the initial clicks […]

Click Convert are proud to announce that they have been appointed Premier Google Partner status and join a small group of highly qualified companies. Immediately clients will receive the benefit of Click Convert’s team working with Google strategists to regularly optimize the performance of their campaigns. What Are Google Premier Partners? Google recognises that the outstanding […]

If you’ve tried to make a new advert in your AdWords account today – you may have had a surprise! Google’s new expanded text ads that were announced in May have now been set live in the majority of advertisers accounts. The expanded text ads allow you to add two headlines, each with up to 30 […]

Breaking News!! Today we have found the first signs of the long awaited tablet bid adjustments in Google AdWords. We PPC Specialists have been waiting years for another opportunity to have better control over tablet bidding without employing long winded workarounds. They seem to be rolling these out very slowly as we have only seen […]

The whistle has been blown and its half time in the Google Game On Competition. Google has sent over another goodie pack of promotional codes to help advertisers get online. The first of our batches arrived today. Let’s face there are some great opportunities out there too. Shoppers will soon be getting ready for Back […]

We getting reports for a new Google Analytics interface on many accounts. The new changes appear to revolve around the top of page navigation and include the following Analystics logo New breadcrumb navigation Font restyling of the Home – Report Customization – Admin navigation This design changes comes from the rise in complexity has created […]

Do you understand re-marketing – Think Again? Most of you will be aware of re-marketing or re-targeting. Effectively showing ads to potential customers after they leave a website. Its a great approach to brand wash and encourage them to return and convert. However, the effectiveness of display advertising has been in decline. Customers are now […]

Adwords have made another major change, this time to the way conversions are recorded. In the past Adwords has laid claim to any conversion that involved an Adwords click.   Analytics would report conversions differently – the channel that delivered the last click was awarded the sale. Understanding how conversions are generated enables you to […]

So you’ve hit a brick wall with your online marketing and have taken the decision to get some external help. Great News! The question is how do you know who to get this help from? How do you know which is the right marketing agency? How you choose the right marketing agency for you is something […]