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The Paid Advertising Blog

Conversion Tracking: Everything you need to know

Conversion Tracking: Everything you need to know

So you have been advertising with Adwords and your click through rate is good, well let me congratulate you on...
By John Langley | May 23, 2016 | AdWords Management, AdWords Product Listing Ads, Google Shopping |
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GTIN Changes are happening!

GTIN Changes are happening!

If you follow my blogs religiously, which is what I think you do (if you don't then why aren't you?...
By John Langley | May 16, 2016 | Ads, AdWords Management, AdWords Product Listing Ads, Google Shopping |
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We know why most internet marketing doesn’t work and what you can do about it

We know why most internet marketing doesn’t work and what you can do about it

It's been plaguing me for a while and its becoming increasingly more alarming. Why do agencies keep failing their clients?...
By John Langley | May 12, 2016 | AdWords Management, Business Coaching, Google Shopping, Marketing |
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Google Shopping: Merchant Centre Introduction

Google Shopping: Merchant Centre Introduction

Google Merchant Centre is the entrance to your shopping empire! This is the place where you house your products to...
By John Langley | May 8, 2016 | AdWords Product Listing Ads, Google, Google Shopping |
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Are you getting your fair share of sales?

Are you getting your fair share of sales?

Why most online marketing doesn't work and what you can do about it Not everyone wants to become an internet...
By John Langley | May 5, 2016 | AdWords Management, Business Coaching, Facebook, Facebook Product Ads, Google Shopping |
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Google Changes: GTIN Requirement

Google Changes: GTIN Requirement

If you're checking your Merchant Centre today, you might notice a little message like this from Google about GTINs: Don't...
By John Langley | May 3, 2016 | Ads, Google, Google Shopping |
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Basic Copywriting

Basic Copywriting

If you have been undertaking or are thinking of doing Pay-Per-Click Advertising you will have probably figured that your Ad...
By John Langley | April 27, 2016 | Business Coaching, Keywords |
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USP – What is your Unique Selling Point?

USP – What is your Unique Selling Point?

USP is a marketing acronym which is thrown about often these days. A USP is a Unique Selling Proposition or...
By John Langley | April 22, 2016 | Business Coaching, Structure |
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Economics of Paid Search

Economics of Paid Search

For a change I'm going to give you food for thought right off the bat with this blog post. Have...
By John Langley | April 21, 2016 | Bidding and Budget, Business Coaching, Keywords, Split Testing, Structure |
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Your go-to Guide on Facebook Imagery Size

Your go-to Guide on Facebook Imagery Size

Being successful on Facebook has become increasingly difficult, the reason for that is because we are highly visual creatures. So...
By John Langley | April 18, 2016 | Facebook, Social Media, Structure |
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