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The Paid Advertising Blog

The Lazy Person’s Route to SEO Success

The Lazy Person’s Route to SEO Success

Every time I speak to an SEO expert it’s the same old pitch - I need to give it 6...
By Lisa Humphreys | October 11, 2019 | SEO | 0 comments |
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Are you really speaking to Google?

Are you really speaking to Google?

We’re called by Google daily, and I bet you’ve had a call or two from them too. Yet, we have...
By Lisa Humphreys | August 15, 2019 | Ads, Google, News | 0 comments |
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Bidding Strategies on Shopping

Bidding Strategies on Shopping

If you want to succeed online, Google shopping is going to be pivotal to your success. Google Shopping is a...
By Lisa Humphreys | August 5, 2019 | AdWords Management, Bidding and Budget, Google Shopping | 0 comments |
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Are you using the right bidding strategies?

Are you using the right bidding strategies?

So, you want to use Google Ads bidding strategies to boost your sales and save you time. You’ve probably heard...
By Lisa Humphreys | July 26, 2019 | Ads, Bidding and Budget, Marketing, Split Testing | 0 comments |
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Are you losing sales on Safari? You’re not alone.

Are you losing sales on Safari? You’re not alone.

If you’ve found that your Google Analytics and Google Ads have seen a decline in sales, here’s one thing to consider......
By Lisa Humphreys | July 17, 2019 | Ads, Marketing, Website Optimisation | 0 comments |
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Copywriting Secrets

Copywriting Secrets

Nailing your ad copy is a crucial element of creating a Google Ad. Even if you’ve perfected your keywords, negatives...
By Lisa Humphreys | July 9, 2019 | Business Coaching, Keywords |
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Google Ads Keyword Hacks to Lower Costs and Increase Sales

Google Ads Keyword Hacks to Lower Costs and Increase Sales

Too often, Google advertisers are so keen to adopt a new hack or strategy that they forget the basics. Having...
By Lisa Humphreys | July 3, 2019 | Ads, Keywords | 0 comments |
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The Positive Effects of Negative Keywords

The Positive Effects of Negative Keywords

Improving the quality of search traffic In Google Ads, the quality of traffic always outweighs the quantity. Generating high volumes...
By John Langley | June 21, 2019 | Ads, Google, Keywords | 0 comments |
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PPC Agency Not Performing?

PPC Agency Not Performing?

Top 6 Google Ads Review Tips - The Simple Way to Check on Your Agency ‘Google Ads just doesn’t work,’...
By Lisa Humphreys | June 14, 2019 | Ads, AdWords Management, Keywords, Marketing | 0 comments |
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Common Sense Marketing

Common Sense Marketing

After what seems like years, I’ve made the decision to focus on our own marketing again here at Click Convert....
By John Langley | June 13, 2019 | Ads, Google, Keywords | 0 comments |
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